I had the privilege of collaborating within a dynamic team of young professionals in 2023 [Sammie Fownes, Tara Whieldon, Emily Berry] to rebrand local podcast, Social Work Media.

The rebranding process involved a comprehensive analysis of the podcast's mission, audience, and the social messages it aimed to convey. By integrating this understanding with creative design elements, we were able to develop a new visual identity for Social Work Media that not only aligned with its values but also enhanced its visibility and appeal to a broader audience.

Key components of this project included the development of a new logo, colour scheme, and typography that reflected the podcast's commitment to social issues and community engagement. Additionally, the strategic use of social media graphics and promotional materials played a crucial role in redefining the podcast's online presence, resulting in increased listener engagement and a stronger brand identity.

The success of this project was not just in delivering a visually appealing brand aesthetic but in effectively communicating the podcast's mission and values through every design choice made.